Bourbon & Banter just published an article on Basecamp Wine & Spirits on their website. It’s a great read discussing the background of Ryan Geller, one of the Basecamp owners and his journey in the wine and spirits industry.
To understand why Basecamp is so unique, you have to know Ryan Geller. Think Mark Cuban, the ultimate basketball fan, buying the Dallas Mavericks and running the team through a very different set of eyes. Now translate that to a liquor store. The whole team is not only passionate about their products but smart enough to know what they don’t know. “We learn from our customers every day,” he stresses, “They guide what products we offer in the store.”